


End-to-end product design — Discovery through handoff, no gaps in the middle

Built for your growth stage — Designed for Series A/B products, not MVP wireframes or enterprise committees

Moves fast — Senior designers, async-first, no 3-week onboarding before a single pixel
We take on limited redesigns per week. Spots fill fast.



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A selection of SaaS products we've designed and shipped









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Get a free product design concept built around your SaaS. Deliveredin 72 hours.
You've shipped v1. You've got users. You've raised your Series A. But the product feels like it was built in a weekend —
because it was.
Founders build v1 to validate. But after Series A, every demo, every onboarding call, every sales cycle — your design iseither building confidence or killing it. Right now, it's probably doing the latter.
One designer, a Figma file, and no design system. It worked at seed. At Series A, you're shipping faster, hiring PMs, and
handing off to engineers who need clean, consistent components. That setup doesn't scale.
Senior product designers are expensive and slow to hire. And once you hire one, they still need context, systems, and
direction. You need output now — not a 3-month ramp-up.
Enterprise buyers and growth-stage investors evaluate your product design in the first 5 minutes. If the UX is rough, the
copy is scattered, or the onboarding flow is confusing — you're already losing the room. Design debt is business debt.
Not a redesign for the sake of it. A systematic fix. Here's what that means in practice.
We start by understanding your users, your growth stage, and what's actually breaking in the current product. No
assumptions. No generic templates.
Every engagement includes clean, componentized Figma files your engineers can actually use.
Every project is led by a senior designer with SaaS product experience.
One structured discovery sprint. After that, we move fast with minimal check-ins.
Figma files with tokens, variants, and annotated specs. Your engineers know exactly what to build.
Send us your app URL and a 2-minute brief on what's broken. We'll schedule a short discovery call
We study your product and deliver a redesigned screen or flow — high-fidelity, ready to review.y.
Love the direction? We build out the full engagement.
Not right? Keep the concept.

"We deal with complex grant data and our website had become impossible to navigate. After working with Fluidesigns, the product story is dramatically clearer - and we've seen a noticeable drop in the number of onboarding calls we need to run."

"We serve busy small business owners who want simplicity. Ashish and team helped us turn complex payments language into simple, reassuring content—so users understand the value within seconds, and support questions around pricing and settlements dropped noticeably."

"I am so pleased this worked out and that we met. Thank you Ashish and the entire team."

"Mental health is a sensitive space - the wrong tone or design can feel cold and transactional. Fluidesigns understood that immediately. They redesigned our website to feel warm and trustworthy while still communicating our product clearly. The quality of inbound conversations improved noticeably after the launch."

"We build software for clinicians and operations teams, and earlier our website tried to say everything at once. Fluidesigns redesigned the experience with clear paths for each role, which instantly reduced confusion."

"We deal with complex financial flows, and our old site overwhelmed users. Fluidesigns helped simplify how we explain transactions and dashboards, and that’s made a real difference in how users understand the product."

"Our old website didn’t clearly explain what we do. After the redesign with Fluidesigns, people get Wandel much faster, and conversations start at a better place."

"People loved the product once they saw it, but the website wasn’t doing us any favours. The team at Fluidesigns helped us simplify how we talk about order automation, and now food suppliers get the value almost immediately."

"We support long enterprise buying cycles and our website wasn't helping. Fluidesigns redesigned it to answer the hard questions early — now prospects come to sales calls already half-convinced, and that's changed everything."

"Our AI product was strong but the website made it feel abstract and hard to trust. Fluidesigns grounded it in real workflows — prospects now understand the value before the demo, and our conversion from first call to proposal has improved significantly.

"Our biggest challenge was explaining the value of a multi-dimensional loyalty program to both marketing teams and executives. FD used clearer visuals and real user paths, which made demo conversations far easier and more productive."

"Our product supports long enterprise buying cycles. Team at Fluidesigns helped redesign the website to answer tough questions early, so sales conversations now start on much stronger footing. "

"Our AI product was strong, but the website made it feel abstract. Fluidesigns grounded it in real workflows, so people finally understand how the AI fits into their day-to-day work."

"Our biggest challenge was explaining the value of a multi-dimensional loyalty program to both marketing teams and executives. FD used clearer visuals and real user paths, which made demo conversations far easier and more productive."

"Security and compliance are never easy topics, and earlier our site made them feel even heavier. The redesign brought a lot more clarity and structure, and first conversations with prospects feel far smoother now."

"Our product supports long enterprise buying cycles. Team at Fluidesigns helped redesign the website to answer tough questions early, so sales conversations now start on much stronger footing. "

"Our AI product was strong, but the website made it feel abstract. Fluidesigns grounded it in real workflows, so people finally understand how the AI fits into their day-to-day work."

"Our biggest challenge was explaining the value of a multi-dimensional loyalty program to both marketing teams and executives. FD used clearer visuals and real user paths, which made demo conversations far easier and more productive."

"Security and compliance are never easy topics, and earlier our site made them feel even heavier. The redesign brought a lot more clarity and structure, and first conversations with prospects feel far smoother now."

"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
"Reporting is effortless now. Our teamshares concise insights in seconds—noconfusion, no wasted time."
One structured discovery sprint. That's all we need. No daily standups, no endless review cycles — just clear direction at
the start, and consistent output from there.
Not just UI polish. We understand user flows, role-based access, data-heavy dashboards, onboarding sequences, and
activation funnels. The details that make or break a SaaS product.
Need Webflow, Framer, or React handoffs? We handle it. No translation errors between designer and engineer — what
you approve is exactly what ships.
Every layout decision is grounded in user behaviour and your business goals. We don't make things look nice. We make
them work.
The free concept isn't a teaser. It's real, senior-level work delivered in 48 hours. If it doesn't show you exactly what we're
capable of, you keep the files and we part ways.
1
Most are built for marketing sites, brand identities, or consumer apps. ASaaS product design agency needs to understand something different: how users navigate complexity, how data-heavydashboards communicate at a glance, and how product decisions compound over time.
2
Deep UX research capability, a systems-oriented approach to design, and a clear understanding of the business context your product operates in. At Series A and beyond, you're not building features anymore — you're building an experience that makes users want to stay, expand,
and refer.
3
Across fintech, AI, healthcare, supply chain, and B2B workflow tools. Projects like Voicegain (contact centre analytics), Valorant (procurement SaaS), DataSavi (supply chain automation), and Pebble Impact (grant management) represent the range of complexity we work with regularly
If they can't walk you through user flows, activation points, and design system strategy in the first conversation they don't. We can
Yes. We invest our time upfront to prove value. If you hire us, great. If not, you keep the designs and owe us nothing.
B2B SaaS primarily — dashboards, data products, workflow tools, fintech platforms, AI-powered products, and complex multi-role applications. We don't take on consumer apps or simple brochure products.
We work best with companies at Series A and above — teams that have product-market fit, a defined user base, and need to professionalise their product experience. If you're pre-seed with an MVP, we may not be the right fit yet.
Depending on the engagement: wireframes, high-fidelity UI screens, interactive prototypes, design systems in Figma, component libraries, and developer handoff documentation. We scope based on what you actually need.
Typical engagements run 4–8 weeks for a focused product module or flow. Larger products with multiple user roles and design systems take 8–16 weeks. We'll scope clearly after discovery.
Web apps, mobile apps (iOS/Android), and responsive SaaS platforms. We design in Figma and deliver to your stack — Webflow, React, or custom.
Yes. Many clients start with a project engagement and move to a monthly design retainer for continuous product iteration. We offer both.
Get a free product design concept in 72 hours.
No credit card, no commitment, no risk.
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